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Introduction
About the Authors
Copyright Information
Acknowledgements
1. What is Persuasion?
2. Theoretical Frameworks for Persuasion
3. Persuasion Research Articles
4. Application of the Theory of Planned Behavior
5. Theory of Planned Behavior
6. Technology Acceptance Model
7. Application of the Technology Acceptance Model
8. Transtheoretical Model
9. Application of the Transtheoretical Model
10. Fear Appeals: The Extended Parallel Process Model
11. Applications of the Extended Parallel Process Model
12. Hope Appeals: Persuasive Hope Theory
13. Applications of Persuasive Hope Theory
Appendix
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Persuasion Theory in Action: An Open Educational Resource Copyright © 2021 by Amber K. Worthington is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.